Thursday, March 10, 2011

The Arc launches new brand identity

Washington, D.C. (March 1, 2011) – The Arc, the largest organization advocating for and serving people with intellectual and developmental disabilities (I/DD) , including Down syndrome, autism, FASD, cerebral palsy and other diagnoses, is changing its look and adopting a new visual identity. The Arc is joined in the launch of this rebranding initiative by state and local chapters representing more than 30 states.

“This is an exciting time in The Arc‟s history,” said Peter V. Berns, CEO of The Arc. "Our powerful, new, shared identify reflects the energy and the action of our organization as we work to transform the lives of people with I/DD. This impactful and fresh identity will move us further in revitalizing The Arc – an organization that has been on the frontlines of advocacy and service for over 60 years –by harnessing the incredible power of those we serve.”

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